Although FlyCast has been primarily known for our customer-facing mobile Internet radio service with millions of listeners on iPhone, BlackBerry and Android devices, our core technology is actually a full featured broadcasting and monetization platform that is focused on delivery to mobile devices. We recently announced the availability to third parties of our mobile broadcasting/monetization platform, which is called ADdapt.
ADdapt removes all the points of pain facing content owners who wish to deploy onto mobile devices. ADdapt's purpose is to bring all types of content to an entirely new audience – people on the go. Content-centric applications can be developed easily using the ADdapt API, and then deployed seamlessly on all ADdapt supported smartphones. ADdapt frees the content provider from worrying about issues like screen size, orientation, media formatting, and caching.
ADdapt Technology
ADdapt's technology components include a mobile personal media recorder (PMR) (an industry first), time-shifting, cloud network PMR services, ad insertion, trafficking and reporting, robust content monetization tools, cross platform support and distribution, daily and monthly auto-generated delivery and demographic reports and design services.
Advertising is fully supported, not "bolted on"
ADdapt also provides built-in support for a wide variety of advertising options including site sponsorships, content subscription services (one-time or renewing), pay per event/pay per view services, app sales, in-app upgrade sales (freemium concept) and product and content sales. As we’ve discussed in the past, we’ve integrated Google’s DoubleClick DART for Publishers platform for trafficking and reporting our ad insertions.
Supports all popular devices
ADdapt has been proven over the past two years for the millions of users that are enjoying FlyCast for the iPhone, BlackBerry and Android-based devices. We'll be adding Nokia, Windows Mobile and Palm devices in the future.
Monetization and post-installation updates
Content owners have a choice of how their mobile apps will look and how they will be monetized. ADdapt offers the choice of panel-driven, icon-driven and free form designs. ADDapt's Dynamic Content Services (DCS) layer allows deployed applications to change menu structures, graphics, etc. in real-time via an online update.
ADdapt was built for radio and video content broadcasters, musicians, labels, sports entities and distribution networks, concert promoters and other pay per event content and advertisers seeking to bring their content to the mobile consumer. If you have content that wants to be delivered to mobile devices, please use the form below to describe your needs and our business development team will respond quickly.